LifeWay Global Now Serving Churches In 163 Countries
LifeWay Christian Resources is rapidly expanding around the world to serve a growing church in need of biblically sound resources, leaders said at its first Global Summit, Feb. 28-March 2.
“God is pouring out His Spirit on the nations,” said Craig Featherstone, director of LifeWay Global. “LifeWay exists to serve the church in her mission of making disciples. And that promise extends to the ends of the earth.
“There’s explosive growth in the church internationally, and they don’t have access to the resources they need. The gap demands a response.”
He and other leaders outlined some of LifeWay’s efforts to step into the gap:
— LifeWay recently established a formal presence in Mexico and released a catalog of products priced in Mexican pesos. Events in several cities are drawing as many as 5,000 people, said Eleazar Ortiz, LifeWay trade partner in Mexico, speaking through a translator.
— LifeWay also is establishing a formal presence in India and will soon open an e-commerce website there. “For the first time in the 126-year history of LifeWay, we’re launching a transactional dot-com platform in another part of the world,” Featherstone said.
— This spring, LifeWay in partnership with Brazilian publisher BV Books will release the BKJ 1611, a new Portuguese translation of the Bible with a traditional focus. This is LifeWay’s first venture into Bible publishing in Brazil, one of the largest Bible markets in the world. Also in Brazil, more than 700,000 people viewed the faith-based film “War Room” in theaters, said Claudio Rodriguez, president of BV Books, speaking through a translator.
— This summer, LifeWay will launch a Spanish-language Big Picture Interactive Bible for Kids with an augmented reality app that brings Bible stories to life on smartphones.
— In China, where the government limits Bible distribution, LifeWay and its ministry partners focus on training. “Experiencing God” and “Spiritual Leadership,” two titles from LifeWay’s B&H Publishing Group, have been translated into Mandarin. LifeWay’s discipleship and church health specialist Claude King traveled to China last summer to train leaders.
— In Guatemala, LifeWay added a representative to serve Central America and the Caribbean.
— In South Africa, several recent B&H titles have been translated into Afrikaans, including Stephen and Alex Kendrick’s “The Battle Plan for Prayer,” Beth Moore’s “Breaking Free” and Priscilla Shirer’s “Fervent.”
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SOURCE: Baptist Press
Lisa Cannon Green